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	<title>The Warne Account &#187; airlines</title>
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	<link>http://danwarne.com</link>
	<description>The personal blog of Dan Warne, Australian geek and tech writer</description>
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		<title>Cheapest car parking for Sydney Airport?</title>
		<link>http://danwarne.com/cheapest-car-parking-sydney-airport/</link>
		<comments>http://danwarne.com/cheapest-car-parking-sydney-airport/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 06:21:55 +0000</pubDate>
		<dc:creator>Dan Warne</dc:creator>
				<category><![CDATA[airlines]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[car parking]]></category>
		<category><![CDATA[carparks]]></category>
		<category><![CDATA[Sydney Airport]]></category>
		<category><![CDATA[Sydney Airport long term parking]]></category>

		<guid isPermaLink="false">http://danwarne.com/?p=618</guid>
		<description><![CDATA[Ever wondered whether there are cheaper carparks than the excruciatingly expensive ones at Sydney Airport? The answer is yes! I just spent a day researching this and found all the carparks in the area &#8212; and which ones were cheapest for a 1 day, 2 day, 3 day (etc) stay right through to 15 days. [...]]]></description>
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<p><p><a href="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2010/12/4d0af4eb941c415ea8a20252767f1340-Car_park_-8.jpg?cda6c1" rel="lightbox[618]"><img src="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2010/12/4d0af4eb941c415ea8a20252767f1340-Car_park_-8.jpg?cda6c1" alt="4d0af4eb941c415ea8a20252767f1340 Car park  8 Cheapest car parking for Sydney Airport?" title="4d0af4eb941c415ea8a20252767f1340-Car_park_-8" width="460" height="260" class="alignright size-full wp-image-620" /></a></p>
<p>Ever wondered whether there are cheaper carparks than the excruciatingly expensive ones at Sydney Airport? The answer is yes!</p>
<p>I just spent a day researching this and found all the carparks in the area &#8212; and which ones were cheapest for a 1 day, 2 day, 3 day (etc) stay right through to 15 days. </p>
<p>Check it out &#8212; (I&#039;m posting it here for my own reference as much as anyone else&#8230;!)</p>
<p><a href="http://www.ausbt.com.au/cheapest-car-parking-sydney-airport-carpark-long-term-cheap">Cheapest car parks around Sydney Airport</a></p>

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		<item>
		<title>Wow, kinda tasteless marketing from Jetstar #spill</title>
		<link>http://danwarne.com/wow-kinda-tasteless-marketing-jetstar-spill/</link>
		<comments>http://danwarne.com/wow-kinda-tasteless-marketing-jetstar-spill/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 06:24:13 +0000</pubDate>
		<dc:creator>Dan Warne</dc:creator>
				<category><![CDATA[airlines]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://danwarne.com/?p=547</guid>
		<description><![CDATA[Who let the teenagers into the marketing department?]]></description>
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<p><p>Who let the teenagers into the marketing department?</p>
<p><a href="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2010/06/jetstar-kevin-rudd-ad.jpg?cda6c1" rel="lightbox[547]"><img src="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2010/06/jetstar-kevin-rudd-ad.jpg?cda6c1" alt="jetstar kevin rudd ad Wow, kinda tasteless marketing from Jetstar #spill" title="jetstar-kevin-rudd-ad" width="956" height="340" class="alignright size-full wp-image-548" /></a></p>

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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fascinating pics of Mojave desert aeroplane graveyard</title>
		<link>http://danwarne.com/fascinating-pics-mojave-desert-aeroplane-graveyard/</link>
		<comments>http://danwarne.com/fascinating-pics-mojave-desert-aeroplane-graveyard/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 02:03:17 +0000</pubDate>
		<dc:creator>Dan Warne</dc:creator>
				<category><![CDATA[airlines]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://danwarne.com/?p=509</guid>
		<description><![CDATA[I wonder if any Qantas / Virgin Blue planes have ended up at the graveyard, or whether there are other aircraft dumps around the world. Full post: Strange Geographies: The Mojave Desert&#039;s Airplane Graveyard]]></description>
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<p><p><img src="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2009/11/IMG_3447-300x200.jpg?cda6c1" alt="IMG 3447 300x200 Fascinating pics of Mojave desert aeroplane graveyard" title="IMG_3447" width="300" height="200" class="alignnone size-medium wp-image-510" /></p>
<p>I wonder if any Qantas / Virgin Blue planes have ended up at the graveyard, or whether there are other aircraft dumps around the world.</p>
<p><strong>Full post: </strong> <a href="http://blogs.static.mentalfloss.com/blogs/archives/33186.html">Strange Geographies: The Mojave Desert&#039;s Airplane Graveyard</a></p>

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		<title>AMAZING Virgin Blue email marketing error: congrats &#8211; you&#039;re Gold. No you&#039;re not.</title>
		<link>http://danwarne.com/virgin-blue-email-screwup-congrats-gold-flyer/</link>
		<comments>http://danwarne.com/virgin-blue-email-screwup-congrats-gold-flyer/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 00:07:50 +0000</pubDate>
		<dc:creator>Dan Warne</dc:creator>
				<category><![CDATA[airlines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://danwarne.com/?p=480</guid>
		<description><![CDATA[My strong dislike of Virgin Blue just ratcheted up a notch to &#034;will avoid flying with them at any cost&#034;. I received an email from Virgin Blue last night congratulating me on achieving Velocity Gold frequent flyer membership, only to receive another one an hour later saying &#034;you do not qualify for this upgrade. Please [...]]]></description>
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<p><p><a href="http://danwarne.com/virgin-blue-email-screwup-congrats-gold-flyer/"><img src="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2009/11/virginblue-ourmistake.png?cda6c1" alt="virginblue ourmistake AMAZING Virgin Blue email marketing error: congrats   youre Gold. No youre not." title="virginblue-ourmistake" width="499" height="73" class="alignnone size-full wp-image-506" /></a></p>
<p>My strong dislike of Virgin Blue just ratcheted up a notch to &#034;will avoid flying with them at any cost&#034;. I received an email from Virgin Blue last night congratulating me on achieving Velocity Gold frequent flyer membership, only to receive another one an hour later saying &#034;you do not qualify for this upgrade. Please disregard&#034;.</p>
<p>The actual emails are after the jump.<br />
</p>
<p>Admittedly, I was surprised that I had qualified for Gold membership because I try to avoid flying Virgin Blue if I can and have only flown with them a few times in the past year (no alternative flights available). I loathe their too-cool-for-school flight attendants who tell tired and irritating jokes over the PA, and snap their fingers in front of your face if you&#039;re not paying attention to the inflight safety instructions that you&#039;ve seen 400 times before (yes, this actually happened to me.)  I may be turning into a grumpy old man, but I like to be treated like a paying customer, not a naughty schoolboy, so I always try to fly Qantas if I can.</p>
<p>The email I got from Virgin last night told me that although I hadn&#039;t qualified for Gold status, I came close, so they were giving it to me anyway and this would provide me with automatic Virgin Blue lounge membership. My thought process was: &#034;hmm&#8230; that&#039;s interesting. Maybe I might consider flying Virgin Blue slightly more often if I get to use their lounge before flights&#034; (as this is the other reason I fly Qantas: very cheap Qantas Club membership through PBL Media&#039;s corporate membership.)</p>
<p>Here&#039;s the email:						</p>
<table align="center" style="border: 6px solid #999999; margin: 0px auto; text-align: center; padding: 0px; width: 450px; background: #ffffff none repeat scroll 0% 50%;">
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<td align="left">Hi Daniel</td>
<td align="right">Velocity Membership Number: xxxxxxxxxxxx</td>
</tr>
<tr>
<td colspan="2" align="left" style="line-height: 14px; padding-top: 5px;">
<p>We&rsquo;ve got a treat for you &#8211; a free upgrade to <a href="#" target="_blank" style="color: #af8b2d;">Velocity Gold</a>! Given you came so close to making it on your own, we wanted to say thanks so much for your ongoing commitment to the Virgin Blue Group, we really love having you around.<br />
									<img src="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2009/11/virginscrewuppics/vel_card_gold.gif?cda6c1" alt="vel card gold AMAZING Virgin Blue email marketing error: congrats   youre Gold. No youre not." align="right" title="AMAZING Virgin Blue email marketing error: congrats   youre Gold. No youre not." />
								</p>
<p>To find out what&rsquo;s in store for you over the next 12 months, please keep reading.
								</p>
<p style="color: #af8b2d; font-family: arial; font-style: normal; font-variant: normal; font-weight: bold; font-size: 14px; font-size-adjust: none; font-stretch: normal; line-height: 14px; text-align: left;">Perks when travelling. </p>
<p>When you next fly with the Virgin Blue Group, we&rsquo;ll make sure you&rsquo;re treated like a VIP.
								</p>
<ul>
<li>It starts with free <a href="#" target="_blank" style="color: #af8b2d;">Lounge membership</a>, so you can catch up on work, relax and escape the airport crowds.
									</li>
<li>As before, you can breeze right through the airport with priority check-in. </li>
<li>You now get up to 32kg of checked baggage at no cost.</li>
<li>Plus, two personalised baggage tags (coming soon to your letterbox) and <a href="#" target="_blank" style="color: #af8b2d;">more</a>.
									</li>
</ul>
<p>If you&#039;re already a member of The Lounge, naturally Virgin Blue will automatically refund the balance of your unused membership. Please allow up to 60 days for your refund to be finalised.
								</p>
<p style="color: #af8b2d; font-family: arial; font-style: normal; font-variant: normal; font-weight: bold; font-size: 14px; font-size-adjust: none; font-stretch: normal; line-height: 14px; text-align: left;">Easier to earn Points.
								</p>
<p>Being Gold you now earn 40% more Points for every dollar you spend or miles flown than Red, and can collect more Status Credits than everbefore
								</p>
<p style="color: #af8b2d; font-family: arial; font-style: normal; font-variant: normal; font-weight: bold; font-size: 14px; font-size-adjust: none; font-stretch: normal; line-height: 14px; text-align: left;">Here to help you</p>
<p>If there&rsquo;s anything you need to know, <a href="#" target="_blank" style="color: #af8b2d;"><strong>velocityrewards.	com.au/gold 	</strong> </a> is a great source of useful information. Shouldyou prefer to chat, simply call 13 18 75 in Australia or +61 2 8667 5924 if calling internationally (if the line&rsquo;s busy, rest assured you&rsquo;ll jump straight to the head of the queue &ndash; just another little Gold benefit our Members enjoy).
								</p>
<p><em></em><em><strong>The Velocity Team.</strong></em> </p>
<table width="100%" border="2" cellpadding="5" cellspacing="5" bordercolor="#AF8B2D" style="background: #ffffff; color: #666666; font-family: Geneva, Arial, Helvetica, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 11px; font-size-adjust: none; font-stretch: normal; line-height: normal; margin: 4px auto;">
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<h2 span="span" style="color: #af8b2d; font-family: arial; font-style: normal; font-variant: normal; font-weight: bold; font-size: 14px; font-size-adjust: none; font-stretch: normal; line-height: 14px; text-align: center;">How to keep your perks. </h2>
<p>It&rsquo;s as simple as flying with the VirginBlue Group and collecting 50,000 Status Credits by your next Review Date (see your new card for details).
											</p>
</td>
<td width="122" valign="top" bordercolor="#AF8B2D">
<h2 span="span" style="color: #af8b2d; font-family: arial; font-style: normal; font-variant: normal; font-weight: bold; font-size: 14px; font-size-adjust: none; font-stretch: normal; line-height: 14px; text-align: center;">World&rsquo;s favourite 2009!</h2>
<p>We took home six Freddie Awards &#8211; including Program of the Year- as voted by the people we care about most, frequent flyers like your good self.
											</p>
</td>
<td width="125" valign="top" bordercolor="#AF8B2D">
<h2 span="span" style="color: #af8b2d; font-family: arial; font-style: normal; font-variant: normal; font-weight: bold; font-size: 14px; font-size-adjust: none; font-stretch: normal; line-height: 14px; text-align: center;">Is this you?</h2>
<p>Are your details up to date? Log in to <a style="color: #af8b2d;" href="#">Your Account</a> to check &#8211; we wouldn&#039;t want you missing out on your Gold Status accessories.
											</p>
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<p>And then an hour later, this one arrives:</p>
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																<img src="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2009/11/virginscrewup2/follow_up_header_oo_text.gif?cda6c1" alt="follow up header oo text AMAZING Virgin Blue email marketing error: congrats   youre Gold. No youre not."  title="AMAZING Virgin Blue email marketing error: congrats   youre Gold. No youre not." />
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<td align="left">Hi<br />
								Daniel
							</td>
<td align="right">Velocity Membership Number:<br />
								xxxxxxxxxxxxxx
							</td>
</tr>
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<td colspan="2" style="line-height: 14px; padding-top: 5px;" align="left">
<p>Oops! You&#039;ve received our previous email titled &#034;You&#039;ve<br />
									turned gold&#034; by mistake, please disregard the free upgrade<br />
									communication as unfortunately you do not qualify for that<br />
									upgrade.
								</p>
<p>We also note that you have elected to opt out of Velocity<br />
									Communications. Please accept our sincere apologies for sending<br />
									these emails to you without your consent. Unfortunately the email<br />
									was extended to our entire database by mistake.
								</p>
<p>We apologise for any inconvenience caused.</p>
<p>Warm regards,</p>
<p><strong><em>The Velocity Team</em></strong></p>
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				<img src="http://c596849.r49.cf2.rackcdn.com/wp-content/uploads/2009/11/virginscrewup2/vel_footer_09.gif?cda6c1" alt="vel footer 09 AMAZING Virgin Blue email marketing error: congrats   youre Gold. No youre not."  title="AMAZING Virgin Blue email marketing error: congrats   youre Gold. No youre not." /> <!-- /Footer --><!-- Footer --><!-- End Footer  -->
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<p>While I can sympathise with Virgin Blue&#039;s plight a bit (extending free lounge membership to their ENTIRE FREQUENT FLYER BASE would be a very expensive mistake), I can only say that their handling of the correction is attrocious. It doesn&#039;t take a marketing expert to know that you don&#039;t tell customers how much you value them, only to turn around just long enough for the warm glow to have sunk in, and then tell them that you don&#039;t really value them that much after all. </p>
<p>I think at the very least a token restitution should have been made by Virgin Blue for the mistake &#8212; an allocation of frequent flyer points for each member perhaps, or some bonus status credits to help all those basic members a small way along the track towards becoming the gold member that they thought they already were &#8212; for a moment.</p>
<p>One wonders also what spam and trade practices laws they&#039;ve tripped by sending out an (incorrect) offer to their entire email base, including people who have asked not to receive Virgin Blue frequent flyer emails. </p>
<p>All I can say is: epic fail.</p>
<p>Mumbrella has a great post on this debacle with some interesting debate too: <a href="http://mumbrella.com.au/virgin-blues-gold-class-velocity-email-blunder-11737#more-11737">Airline blunder upgrades every passenger</a></p>

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