Posts Tagged Apple

HOW TO: set disk spindown time for hard drives in a Mac

I've recently installed an MCE Optibay with 750GB WD HDD into my new MacBook Pro, alongside the 512GB SSD I got from Apple, providing me with a beautiful 1.25TB of total storage in a slim MacBook Pro. (The MCE Optibay replaces the optical drive in the MacBook Pro, allowing you to install a second 2.5" hard drive of your choice securely in its place.)

I'm planning to use the 750GB Optibay drive for storing music and video files, since they don't need high performance, and the drive can be allowed to spin down when I'm not listening to music or watching videos, which seems like an ideal arrangement from a power efficiency perspective.

However, by default OS X seems to take about 10 minutes to spin down the drive after it was last accessed. I found a great tip on MacOSXHints.com which describes how to set the system spindown time — you just open up a Terminal shell and type:

sudo pmset -a spindown 1

(where 1 is 1 minute; 0 disables entirely).

So now, my Optibay drive spins down one minute after it was last used — perfect! (Especially good since my MBP is near-silent with the SSD just in use, thanks to Apple's really quiet fans when running at their default 2000rpm, and the WD hard drive in the Optibay is actually quite noisy — it's an audial relief when it spins down!)

The same tip above can be used to disable spindown if you don't want it to happen.

The only thing I'm wondering is what effect a spindown has on an SSD, if any. The value set using this tip is system-wide, affecting all hard drives, so if a spindown did happen to put the SSD into some sort of powersaving mode that might not be ideal, however, I haven't noticed anything yet.

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Hilarious iPad ad spoof

I love it when people turn Apple marketing back on itself.

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Fake Steve Jobs abuses CNBC anchor of being a patsy to Apple on his own TV show

The five screen shouting match between Dan Lyons (Fake Steve Jobs) and various CNBC anchors was gold, gold, gold!

Lyons: “there are two kinds of reporters who cover Apple. The kind who realize they’re getting snowed and they’re getting bullied and blocked out, and realize that a lot of what they’re being told is not true — and the other kind, who suck up in order to get access and end up getting played and punked. Like your Valley bureau chief got played and punked by Apple.”

I've gotta say, I 100% agree with Lyons on this one. The number of journos who say things like "Apple never comments so there's no point even trying to get a comment from them" is disturbing. For some reason, just because Apple has obstructive PR policies worldwide, journalists forget their basic journalistic training and often just accept what they're told.

Personally I love the stuff that Apple makes, and I wish them well as a company, but the brick wall PR strategy just makes me try 10 times harder to hold them accountable for product quality, truth in advertising, pricing, customer service and other important issues that all large companies should be scrutinised over.

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