Posts Tagged Telstra

NOT HAPPY JAN: printed telephone directories

yellowpages NOT HAPPY JAN: printed telephone directories

I've previously decried voicemail as a technology that's long past its use-by-date, and now, this article at Mumbrella made me think about what a massive waste printed telephone directories are these days.

If it is illegal for Australian companies to sending unsolicited emails, why is it not illegal to send  unsolicited printed items?

If spam legislation was drafted properly, it should have been delivery-method agnostic. I have not had a landline phone service at home for years, and yet I still get Yellow and White Pages delivered. In my opinion, this should be treated in the same way as spam and Sensis should be fined or prosecuted for it if I report it. (Of course, I've tried in the past to complain about it, and Sensis takes my details, but then it happens again, year after year…)
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Voicemail is dead.

Oh, yes, yes, yes, yes, YES! Michael Arrington of TechCrunch has it SO right in his article, Think Before you Voicemail. I could not agree more! Voicemail is a horrible relic of the 90s from an era before everyone had email at their fingertips, and it must DIE!

My particular tactic at work is to have a 90 second voice greeting that really, really, slowly and laboriously tells people that I really prefer email to voicemail, and repeats my email address numerous times, including spelling it out in full. And if people suffer through that all the way, I say: "I am often away from my desk or travelling and may not get your voicemail for days or weeks … however I have a mobile phone with email, so that is always the best way to reach me … but leave your message, if you want."

Comically, the only people who ever leave me messages are bubbly junior PR people who are ringing to follow up to check that I got such and such a press release. Clearly, they don't care whether I got the message or not, as long as they can tick the box on their client billing form that says they followed up with me.

Another good thing I discovered for avoiding voicemail in my life: on my particular mobile phone plan (Optus Blackberry $79 cap plan), the Optus SurePage service can be billed into the cap. So, even though each operator-answered message that is taken down and SMSed to me costs $0.85, that can be billed as part of my $300 per month cap value. And since I never spend anywhere near $300 on my voice calls, those $0.85 pager-style text messages don't cost me any real money.

I'm sure it's not the same on all plans, and since it's a premium Optus service, I almost wonder if it's an oversight by Optus, but I'm glad it's that way, because now I never have to listen to voicemail on my mobile any more either — I just get an SMS with the message and a number I can click on to call back if necessary.

In short, I HATE VOICEMAIL, and even if it was massively overhauled and sent to my email and stuff, I'd still hate it, because listening to the messages and transcribing people's numbers, etc, takes up valuable time, and I wish they'd just email me instead.

It's nice for Michael Arrington — who is hugely influential in tech — to have come out and declared voicemail dead.

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Sensis websites are total shit… according to BRAN

This is why I love BRAN, the tech podcast by Aussie journos Angus Kidman, Nathan Taylor and Roulla Yiaccoumi: a quote from the latest episode (90): "Every site Sensis has rolled out is … let's not mince words… TOTAL SHIT…"

I couldn't agree more. I was amazed at what abject shit the new version of Whereis is compared to Google Maps.  Yellow Pages is equally useless… I hate the way when you're trying to find a plumber in your area, the first 50 results are always massive contractor companies with a 1800 number that cover the entire state. The sooner Google's business directories supplant telco directories, the better. Google gets search, and that's what directories are all about from the end user's perspective.

Speaking of search, Sensis' shit search engine… why do they even bother? Microsoft can't make the smallest dent in people's loyalty to Google, and that's with them having full control of Windows so they can sucker in people who use the default settings in Internet Explorer.

Why doesn't Sensis just shrivel up and die, in the face of the superior competition?

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